Stephane Tuffery – Data Mining and Statistics for decision making

• Benzécri, J.-P. – Multivariate Descriptive Statistical Analysis: Correspondence Analysis and

Argomenti del programma: This course provides an overview of key methodologies and data types used in Market Research and Data Analysis. It introduces Data Mining and explores different types of data (commercial, administrative, and survey data), along with advanced statistical methods such as Factor Analysis, Cluster Analysis, and Predictive Models. Predictive techniques include discriminant analysis, regression, and correlation.

• Benzécri, J.-P. – Multivariate Descriptive Statistical Analysis: Correspondence Analysis and

Argomenti del programma: This course provides an overview of key methodologies and data types used in Market Research and Data Analysis. It introduces Data Mining and explores different types of data (commercial, administrative, and survey data), along with advanced statistical methods such as Factor Analysis, Cluster Analysis, and Predictive Models. Predictive techniques include discriminant analysis, regression, and correlation.

Argomenti del programma: The course will be developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner. Main business topics: customer relationship management (CRM) and Customer Intelligence problems of evaluation of the advertising impact oriented information system implementation for the analytical approach to the Business Intelligence software realization for Analytical Business Intelligence…