Prof. Furio Camillo

• Benzécri, J.-P. – Multivariate Descriptive Statistical Analysis: Correspondence Analysis and

Argomenti del programma: This course provides an overview of key methodologies and data types used in Market Research and Data Analysis. It introduces Data Mining and explores different types of data (commercial, administrative, and survey data), along with advanced statistical methods such as Factor Analysis, Cluster Analysis, and Predictive Models. Predictive techniques include discriminant analysis, regression, and correlation.

• Benzécri, J.-P. – Multivariate Descriptive Statistical Analysis: Correspondence Analysis and

Argomenti del programma: This course provides an overview of key methodologies and data types used in Market Research and Data Analysis. It introduces Data Mining and explores different types of data (commercial, administrative, and survey data), along with advanced statistical methods such as Factor Analysis, Cluster Analysis, and Predictive Models. Predictive techniques include discriminant analysis, regression, and correlation.

Argomenti del programma: The course will be developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner. Main business topics: customer relationship management (CRM) and Customer Intelligence problems of evaluation of the advertising impact oriented information system implementation for the analytical approach to the Business Intelligence software realization for Analytical Business Intelligence…

Argomenti del programma: This course provides an applied introduction to the main techniques of market research and data analysis with a focus on their business applications. Compared to the bachelor’s course, the master version is more concise (half the hours) and emphasizes technical implementation and managerial use of results.

Argomenti del programma: This course provides an applied introduction to the main techniques of market research and data analysis with a focus on their business applications. Compared to the bachelor’s course, the master version is more concise (half the hours) and emphasizes technical implementation and managerial use of results.

Argomenti del programma: Il corso è impostato al fine di fornire gli strumenti di base per un corretto approccio alla trasformazione e all'analisi dei dati finalizzata al mondo della comunicazione e il marketing. fase1 - strumenti di base della Statistica, la misura e l'analisi delle relazioni fra variabili, dipendenza in media, in distribuzione e lineare fase2 - il trattamento di un questionario di opinione, segmentazione delle opinioni…