Libri UniversitariProf. Nicola Giorgi
Alma Mater Studiorum - Università di Bologna · Economia e management · libri consigliati e cosa studiare, a.a. 2026/2027
Libri adottati dal prof. Nicola Giorgi
- Management – Strategic Brand Management – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Jennifer – Dimensions of Brand Personality – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Douglas Holt – Branding in the Age of Social Media – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- David – Consumer Evaluations of Brand Extensions – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Susan Fournier – Consumers and Their Brands – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Katherine – Understanding Customer Experience Throughout the Customer Journey – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- David – Competing on Customer Journeys – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Kantar – Blueprint for Brand Growth – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Break the Rules of Marketing to Build… – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Jonathan – Luxury Branding Below the Radar – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
- Can Dolce & Gabbana Recover from Its… – Brand Management (Business Administration and Sustainability – sede di Forlì, esame facoltativo · 6 CFU)
Materie del prof. Nicola Giorgi
Brand Management Canale unico
Corso di laurea: Business Administration and Sustainability – sede di Forlì · Laurea magistrale (LM-77) · esame facoltativo · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Brand Management Canale unico
Corso di laurea: Economia e commercio – sede di Forlì · Laurea triennale (L-18) · esame facoltativo · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Brand Management Canale unico
Corso di laurea: Economia e commercio – sede di Forlì · Laurea magistrale (LM-77) · esame facoltativo · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Brand Management Canale unico
Corso di laurea: Economia e management – sede di Forlì · Laurea magistrale (LM-77) · esame facoltativo · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Brand Management Canale unico
Corso di laurea: Management and Economics – sede di Forlì · Laurea triennale (L-18) · 3º anno · 2º semestre · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Brand Management Canale unico
Corso di laurea: Management dell'economia sociale – sede di Forlì · Laurea magistrale (LM-77) · esame facoltativo · 6 CFU
Il docente indica 12 testi · da studiare tutti
Bacheca del docente: cosa indica di studiare
Domande frequenti
Quali libri consiglia il prof. Nicola Giorgi per Brand Management (Business Administration and Sustainability – sede di Forlì, canale unico)?
Management – Strategic Brand Management; Jennifer – Dimensions of Brand Personality; Douglas Holt – Branding in the Age of Social Media; Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity; David – Consumer Evaluations of Brand Extensions; Susan Fournier – Consumers and Their Brands; Katherine – Understanding Customer Experience Throughout the Customer Journey; David – Competing on Customer Journeys; Kantar – Blueprint for Brand Growth; Break the Rules of Marketing to Build…; Jonathan – Luxury Branding Below the Radar; Can Dolce & Gabbana Recover from Its…
Quali libri consiglia il prof. Nicola Giorgi per Brand Management (Economia e commercio – sede di Forlì, canale unico)?
Management – Strategic Brand Management; Jennifer – Dimensions of Brand Personality; Douglas Holt – Branding in the Age of Social Media; Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity; David – Consumer Evaluations of Brand Extensions; Susan Fournier – Consumers and Their Brands; Katherine – Understanding Customer Experience Throughout the Customer Journey; David – Competing on Customer Journeys; Kantar – Blueprint for Brand Growth; Break the Rules of Marketing to Build…; Jonathan – Luxury Branding Below the Radar; Can Dolce & Gabbana Recover from Its…
Quali libri consiglia il prof. Nicola Giorgi per Brand Management (Economia e management – sede di Forlì, canale unico)?
Management – Strategic Brand Management; Jennifer – Dimensions of Brand Personality; Douglas Holt – Branding in the Age of Social Media; Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity; David – Consumer Evaluations of Brand Extensions; Susan Fournier – Consumers and Their Brands; Katherine – Understanding Customer Experience Throughout the Customer Journey; David – Competing on Customer Journeys; Kantar – Blueprint for Brand Growth; Break the Rules of Marketing to Build…; Jonathan – Luxury Branding Below the Radar; Can Dolce & Gabbana Recover from Its…
Quali libri consiglia il prof. Nicola Giorgi per Brand Management (Management and Economics – sede di Forlì, canale unico)?
Management – Strategic Brand Management; Jennifer – Dimensions of Brand Personality; Douglas Holt – Branding in the Age of Social Media; Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity; David – Consumer Evaluations of Brand Extensions; Susan Fournier – Consumers and Their Brands; Katherine – Understanding Customer Experience Throughout the Customer Journey; David – Competing on Customer Journeys; Kantar – Blueprint for Brand Growth; Break the Rules of Marketing to Build…; Jonathan – Luxury Branding Below the Radar; Can Dolce & Gabbana Recover from Its…
Quali libri consiglia il prof. Nicola Giorgi per Brand Management (Management dell'economia sociale – sede di Forlì, canale unico)?
Management – Strategic Brand Management; Jennifer – Dimensions of Brand Personality; Douglas Holt – Branding in the Age of Social Media; Keller – Conceptualizing, Measuring, and Managing Customer-Based Brand Equity; David – Consumer Evaluations of Brand Extensions; Susan Fournier – Consumers and Their Brands; Katherine – Understanding Customer Experience Throughout the Customer Journey; David – Competing on Customer Journeys; Kantar – Blueprint for Brand Growth; Break the Rules of Marketing to Build…; Jonathan – Luxury Branding Below the Radar; Can Dolce & Gabbana Recover from Its…