Prof. Claudio Giachetti

• Slides prepared by the instructor, uploaded at the end of each week on the Virtuale online platform.

Argomenti del programma: This course offers a comprehensive introduction to how firms build and sustain competitive advantage across different industry contexts. Students will explore core strategic concepts and analytical tools that inform business decisions, including how to assess industry attractiveness, identify competitors, and choose between alternative growth strategies.

• Slides prepared by the instructor, uploaded at the end of each week on the Virtuale online platform.

Argomenti del programma: This course offers a comprehensive introduction to how firms build and sustain competitive advantage across different industry contexts. Students will explore core strategic concepts and analytical tools that inform business decisions, including how to assess industry attractiveness, identify competitors, and choose between alternative growth strategies.

• Slide preparate dal docente, caricate alla fine di ogni settimana sulla piattaforma online Virtuale.
• Letture aggiuntive sotto forma di articoli accademici, scaricabili dalla piattaforma online Virtuale.

Argomenti del programma: Questo corso offre un'esplorazione approfondita di come le imprese competono e crescono in un contesto economico globalizzato. Gli studenti analizzeranno le sfide strategiche e le opportunità affrontate dalle imprese multinazionali, concentrandosi su temi chiave come la globalizzazione, l'ingresso nei mercati esteri e le dinamiche competitive oltre i confini nazionali.

• Slides, Reading package, Case study package.

Argomenti del programma: OVERVIEW The emphasis in this course is on applying and synthesizing key concepts and techniques from the functional areas of managerial economics, entrepreneurship, finance, marketing and organization behaviour in the context o f new venture development.