Prof. Angelo Manaresi

• Material Requirements Planning
• There are additional readings and teaching materials and excercises that are part of the program and must be studied for the exam; they will be discussed during the course and will be gradually available to be downloaded from the official…

Argomenti del programma: This is a first-year introductory course . It is not recommended for Erasmus students , as they usually join the University of Bologna during the second or, more often, third year of their bachelor's programme and are therefore likely to have already completed a similar course at their home university.

• Material Requirements Planning
• There are additional readings and teaching materials and excercises that are part of the program and must be studied for the exam; they will be discussed during the course and will be gradually available to be downloaded from the official…

Argomenti del programma: This is a first-year introductory course . It is not recommended for Erasmus students , as they usually join the University of Bologna during the second or, more often, third year of their bachelor's programme and are therefore likely to have already completed a similar course at their home university.

• Il programma comprende, oltre alle lezioni in aula, materiali didattici (1) in formato cartaceo e (2) materiali digitali.
• I materiali digitali, da studiare integralmente, sono reperibili durante il corso sulla piattaforma della Università di Bologna virtuale.unibo.it

Argomenti del programma: Le ricerche di marketing e la conoscenza dei clienti Segmentazione del mercato e targeting ll valore attraverso i brand Il valore attraverso la creazione e la gestione dei prodotti Il valore attraverso la determinazione dei prezzi di vendita La distribuzione: consegnare valore al cliente La comunicazione di integrata di marketing 1: gli strumenti di comunicazione di massa La comunicazione di integrata di marketing…