Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 3 canali
«Wiley – Anno» è adottato per Omnichannel Marketing Management dal prof. Michele Di Dalmazi (Management Engineering – Politecnico di Milano); per Supply Chain Innovation dal prof. Nizar Abdelkafi (Management Engineering – Politecnico di Milano); per Special Topics in Landscape dal prof. Chiara Geroldi (Sustainable Architecture and Landscape Design - Architettura Sostenibile e Progetto del Paesaggio – Politecnico di Milano).
Come lo indica il docente: Moving from Traditional to Digital, Wiley, Anno edizione: 2017 · Transformational Concepts and Tools for Entrepreneurial Leaders, Wiley, Anno edizione: 2020, ISBN: 978-1119689683 · J. Wiley., Anno edizione: 1992
Special Topics in Landscape – Prof. Chiara Geroldi (canale unico)Sustainable Architecture and Landscape Design - Architettura Sostenibile e Progetto del Paesaggio · Laurea triennale · 2º anno · 2º semestre · 4 CFU
Kotler, P., Kartajaya, H., & Setiawan, I., Marketing 7.0
Wiley – Annoquesto libroCerca su Amazon ›Verificato sulla scheda ufficiale il 03/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: The course covers the following topics: Fundamentals of omnichannel marketing and customer-centricity Customer journey analysis and customer experience design Digital media, e-commerce, retail media, and emerging marketing technologies for omnichannel marketing Augmented reality, virtual reality, virtual worlds, and new media applications for omnichannel marketing Marketing research methods, consumer behavior…
Argomenti del programma: Basics of supply chain management and drivers of supply chain innovation Basics of innovation management and innovation concepts Business Process Management for supply chain innovation Tools and techniques for supply chain innovation Business model innovation as a trigger for supply chain innovation Supply chain analytics for supply chain innovation Supply chain innovation concepts Supply chain-specific…
De Solà-Morales – Terrain VagueCerca su Amazon ›Da studiare: Pp. 108-113., (First published in 1995 by Anyone Corporation). Austin: Center for American Architecture and Design, University of Texas at Austin School of Architecture., Anno edizione: 2007Verificato sulla scheda ufficiale il 03/10/2026
Argomenti del programma: The course will address contemporary and emerging topics in the field of landscape architecture, within the frameworks of the debated term Anthropocene, planetary urbanization, and the climate crisis. Fields mostly addressed by technical disciplines will be understood and addressed from a design perspective.
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