Zollo – Ethical consumption and consumers’ decision making

Libro adottato a Siena, a.a. 2026/2027 · 1 canale

«Zollo – Ethical consumption and consumers’ decision making» è adottato per Marketing (Eng) dal prof. Riccardo Rialti (Economics and Management – sede di Siena – Siena).

Come lo indica il docente: Zollo, L., Yoon, S., Rialti, R., & Ciappei, C. (2018). Ethical consumption and consumers’ decision making: the role of moral intuition. Management Decision, 56(3), 692-710

Chi lo adotta

• Marketing (Eng) – Prof. Riccardo Rialti (canale unico)Economics and Management – sede di Siena · Laurea triennale (L-33) · esame facoltativo · Business and Management · 8 CFU

Programma e testi di ogni canale

Si studia insieme a

• Martin – Essentials of Marketing
• Zollo – Unpacking the relationship between social media marketing…
• Nosi – Sustainable consumption in organic food buying behavior
• Hu – Dynamically adapting to the new normal
• Rialti – Co-creation experiences in social media brand communities
• Rialti – Mega-Influencers and Brand Dynamics