Rialti – Mega-Influencers and Brand Dynamics

Libro adottato a Siena, a.a. 2026/2027 · 1 canale

«Rialti – Mega-Influencers and Brand Dynamics» è adottato per Marketing (Eng) dal prof. Riccardo Rialti (Economics and Management – sede di Siena – Siena).

Come lo indica il docente: Rialti, R., Zollo, L., Kim, K., & Yoon, S. (2024).Mega-Influencers and Brand Dynamics: Shaping Attitudes toward Leading and Challenger Brands through Electronic Word of Mouth. Psychology & Marketing. Accepted for Publication

Chi lo adotta

• Marketing (Eng) – Prof. Riccardo Rialti (canale unico)Economics and Management – sede di Siena · Laurea triennale (L-33) · esame facoltativo · Business and Management · 8 CFU

Programma e testi di ogni canale

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• Martin – Essentials of Marketing
• Zollo – Unpacking the relationship between social media marketing…
• Zollo – Ethical consumption and consumers’ decision making
• Nosi – Sustainable consumption in organic food buying behavior
• Hu – Dynamically adapting to the new normal
• Rialti – Co-creation experiences in social media brand communities