Rialti – Co-creation experiences in social media brand communities

Libro adottato a Siena, a.a. 2026/2027 · 1 canale

«Rialti – Co-creation experiences in social media brand communities» è adottato per Marketing (Eng) dal prof. Riccardo Rialti (Economics and Management – sede di Siena – Siena).

Come lo indica il docente: Rialti, R., Caliandro, A., Zollo, L., & Ciappei, C. (2018). Co-creation experiences in social media brand communities: analyzing the main types of co-created experiences. Spanish Journal of Marketing-ESIC, 22(2), 122-141

Chi lo adotta

• Marketing (Eng) – Prof. Riccardo Rialti (canale unico)Economics and Management – sede di Siena · Laurea triennale (L-33) · esame facoltativo · Business and Management · 8 CFU

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