Verganti – Designing Meaningful Products in a World Awash…
Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 3 canali
«Verganti – Designing Meaningful Products in a World Awash…» è adottato per Design Thinking For Business dal prof. Jasper Bastian Roland (Computer Science and Engineering, Food Engineering, Management Engineering – Politecnico di Milano).
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Come lo indica il docente: Verganti R, Overcrowded - Designing Meaningful Products in a World Awash with Ideas, MIT Press, Anno edizione: 2017
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.