Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 3 canali
«Micheli – Wilner SJ» è adottato per Design Thinking For Business dal prof. Jasper Bastian Roland (Computer Science and Engineering, Food Engineering, Management Engineering – Politecnico di Milano).
Come lo indica il docente: Micheli P, Wilner SJ, Bhatti SH, Mura M, and Beverland MB, Doing design thinking: Conceptual review, synthesis, and research agenda, Journal of Product Innovation Management, Anno edizione: 2019
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.
Argomenti del programma: Practitioners and scholars acknowledge the central role of design as a driver of innovation and change . What has driven the steep growth of attention to design in the latest years in the business community is a change of perspective: design is not only an aesthetic driver of innovation but as a whole innovation management practice, a new set of processes, mindsets, capabilities, and organizational settings.