Prof. Katia Premazzi

• The instructor’s slides and any additional reading materials will be made available on the online learning platform in due course.
• Slides will normally be uploaded after the relevant class rather than in advance.
• If necessary, additional reading materials may be distributed in class to attending students.
• In aggiunta, alcune parti faranno riferimento a "Storia del pensiero organizzativo" di Bonazzi, FrancoAngeli, 2008.
• Le lezioni sono supportate da slides e eventualmente ulteriori materiali didattici forniti dal docente, che costituiscono parte integrante del programma del corso.

Argomenti del programma: MARKETING MODULE (in English) • Defining marketing and understanding the marketing process • Analysing the macro-environment, the marketplace, customer needs, and customer value • Designing a customer value-driven marketing strategy and plan • Developing an integrated marketing mix • Managing products, services, experiences, and brands • Making pricing decisions • Managing marketing communications • Managing…

• The instructor’s slides will be made available on the online learning platform in due course. Slides will normally be uploaded after the relevant class rather than in advance.

Argomenti del programma: • Defining marketing and the marketing process • Understanding the macro-environment, the marketplace, customer needs, and customer value • Designing a customer value-driven marketing strategy and plan • Developing an integrated marketing mix • Managing products, services, experiences, and brands • Pricing decisions • Managing marketing communications • Managing distribution • Engaging customers and managing…