Cateora – March 22

• The instructor’s slides will be made available on the online learning platform in due course. Slides will normally be uploaded after the relevant class rather than in advance.

Argomenti del programma: • Defining marketing and the marketing process • Understanding the macro-environment, the marketplace, customer needs, and customer value • Designing a customer value-driven marketing strategy and plan • Developing an integrated marketing mix • Managing products, services, experiences, and brands • Pricing decisions • Managing marketing communications • Managing distribution • Engaging customers and managing…