Prof. Simone Ferriani

• Attending students: Slides; Readings package; Case study package
• Non attending students: Non-attending students will have to prepare selected chapters (1-2-5-6-7-8-9-10-16-18-19) from the book "Successful business plan.

Argomenti del programma: The emphasis in this course is on applying and synthesizing concepts and techniques from different functional areas in the context of new venture development. The class sessions are designed to familiarize you with the many dimensions of entrepreneurship and new venture development.

• Material provided by the instructor

Argomenti del programma: Course contents This is an interactive course and the participants will work in groups applying the tools of Design Thinking to real challenges of business innovation. Each group will work on its own challenge throughout the training days and will present its innovative solution to the other participants at the end of the two days.

• The primary materials for the course are articles that can be directly downloaded from the web following the links provided for each reading. In addition to these readings, there are various case studies.

Argomenti del programma: The purpose of the course is to explore the many dimensions of new venture creation & growth and to foster innovation and new business formations in independent and corporate settings. A new venture is defined as a start-up business, in either an independent or in a corporate setting, with a high growth potential that distinguishes itself from existing companies through innovation – for example, through an…

• Slides, Reading package, Case study package.

Argomenti del programma: OVERVIEW The emphasis in this course is on applying and synthesizing key concepts and techniques from the functional areas of managerial economics, entrepreneurship, finance, marketing and organization behaviour in the context o f new venture development.

• Material provided by the instructor

Argomenti del programma: Course contents This is an interactive course and the participants will work in groups applying the tools of Design Thinking to real challenges of business innovation. Each group will work on its own challenge throughout the training days and will present its innovative solution to the other participants at the end of the two days.