Entrepreneurship in The Creative Industries – Bologna

• The primary materials for the course are articles that can be directly downloaded from the web following the links provided for each reading. In addition to these readings, there are various case studies.

Argomenti del programma: The purpose of the course is to explore the many dimensions of new venture creation & growth and to foster innovation and new business formations in independent and corporate settings. A new venture is defined as a start-up business, in either an independent or in a corporate setting, with a high growth potential that distinguishes itself from existing companies through innovation – for example, through an…