Prof. Rubina Romanello

• Letture complementari e di approfondimento verranno indicate dal docente durante il Corso.

Argomenti del programma: KNOWLEDGE AND UNDERSTANDING: Il corso esplora tematiche e pratiche di management relative alla logistica intesa sia come logistica interna che esterna alle aziende, in chiave nazionale ed internazionale, e alle logiche di filiera sia in chiave nazionale che internazionale, guardando anche alle dinamiche che riguardano i diversi attori nel mondo produttivo, delle infrastrutture, dei trasporti e dei servizi.

• Additional materials will be indicated and uploaded in the Teams Channel of the course by the professor during the course.

Argomenti del programma: KNOWLEDGE AND UNDERSTANDING: The students should be able to understand and use business management terms, concepts, theories, and management processes. In particular, students should: 1) Define and use business management terms, concepts and theories; 2) Describe business situations using examples; 3) Explain management processes and strategies; 4) Determine which processes and strategies are relevant to a business…

• Slides: slides can be found in Teams. Textbook: Global Marketing Strategy, Practice, and Cases, 3rd Edition, by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli © 2021 – Routledge

Argomenti del programma: 1. Understanding Global Markets and Marketing: the global marketing plan. 2. Evaluating Cultural and Social Environments. 3. Entering Global Markets: export strategies, intermediate modes and direct investments. 4. International Market Planning. 5. Segmenting, Targeting, and Positioning for Global Markets. 6. Developing Global Products and Brands. 7. Setting Global Prices. 8.

• Additional materials will be indicated and uploaded in the Teams Channel of the course by the professor during the course.

Argomenti del programma: KNOWLEDGE AND UNDERSTANDING: The students should be able to understand and use business management terms, concepts, theories, and management processes. In particular, students should: 1) Define and use business management terms, concepts and theories; 2) Describe business situations using examples; 3) Explain management processes and strategies; 4) Determine which processes and strategies are relevant to a business…

• Letture complementari e di approfondimento verranno indicate dal docente durante il Corso.

Argomenti del programma: KNOWLEDGE AND UNDERSTANDING: Il corso esplora tematiche e pratiche di management relative alla logistica intesa sia come logistica interna che esterna alle aziende, in chiave nazionale ed internazionale, e alle logiche di filiera sia in chiave nazionale che internazionale, guardando anche alle dinamiche che riguardano i diversi attori nel mondo produttivo, delle infrastrutture, dei trasporti e dei servizi.