Libri di Start-Up Lab – prof. Alessandro Rossi

International Management – sede di Trento · Università di Trento · esame facoltativo · 6 CFU · canale unico

Testi d'esame di Start-Up Lab del prof. Alessandro Rossi, canale unico, corso di laurea in International Management – sede di Trento (Laurea magistrale (LM-77)), Università di Trento, esame facoltativo · 6 CFU, a.a. 2026/2027. Libri adottati: Peter Thiel – Zero to One; Ben Horowitz – The Hard Thing About Hard Things; Scott Kupor – Secrets of Sand Hill Road; Brad Feld – Be Smarter Than Your Lawyer and Venture…; Stephen Blank – The Four Steps to the Epiphany; Marty Cagan – How To Create Products Customers Love; Clayton Christensen, The Innovator’s Dilemma (1997); Clayton Christensen and Michael Raynor, The Innovator’s Solution; Graeme Deans – Winning the Merger Endgame; Nir Eyal – How to Build Habit-Forming Products; Seth Godin – The Underground Classic That Explains How Marketing…; Guy Kawasaki – The Art of the Start; Discovery-Driven Growth – A Breakthrough Process to Reduce Risk and…; Geoffrey Moore – Crossing the Chasm; Plan – Breaking Through to a Better Business Model; Pigneur – Business Model Generation; Eric Ries – How Today’s Entrepreneurs Use Continuous Innovation to…; Richard Rumelt – The Difference and Why It Matters; Anthony Ulwick – Using Outcome-Driven Innovation to Create Breakthrough Products…; Praet – How Neuroscience Can Empower Marketing; Josh Waitzkin – The Art of Learning; Noam Wasserman – Anticipating and Avoiding the Pitfalls That Can…; Manual – The Step-by-Step Guide for Building a Great…; Thomas Byers – Technology Ventures; Marc – An Innovator’s Guide to Startups and Corporate…; John Mullins – The New Business Road Test; Christensen – Finding the Right Jobs For Your Product; Johnson – Reinventing Your Business Model; Blank – Why the Lean Startup Changes Everything.

Altre materie del prof. Rossi

• Start-Up Lab · Behavioural and Applied Economics – sede di Trento · esame facoltativo · 6 CFU
• Modelli di Decisione per la Gestione_ · Economia e Management · 3º anno · 2º semestre · Percorso generale · 8 CFU
• Managerial Decision Making · Economia e Management · esame facoltativo · Economics and Management · 6 CFU
• Start-Up Lab · Economia e legislazione d'impresa – sede di Trento · esame facoltativo · 6 CFU
• Start-Up Lab · Finanza – sede di Trento · esame facoltativo · 6 CFU
• Managerial Decision Making · Gestione Aziendale · esame facoltativo · Generale · 6 CFU
• Start-Up Lab · Management della sostenibilità e del turismo – sede di Trento · esame facoltativo · 6 CFU

Vedi anche: Prof. Alessandro Rossi · Start-Up Lab a Trento (tutti i canali)