Prof. Youngah Guahk

Argomenti del programma: International Hospitality Operations Management: Strategy and Innovation The course introduces the current trends and issues in the hospitality industry. The hospitality business is facing rapid changes in society and is therefore fragile. The hospitality industry is highly dependent on external influences such as natural disaster, the economic climate and even to security threats none of which can be controlled by…

• Slides, academic papers and business cases.

Argomenti del programma: The content is divided into two parts: In the first half of the course, students will learn about industry dynamics and key players with a major focus on hospitality firms, business models, innovation and on the latest challenges in the industry. The second half is focused on sustainable tourism and on how to manage the destination and its stakeholders to attract tourist demand while creating value for the community.

Argomenti del programma: This course aims to provide a comprehensive understanding of contemporary Korean society, culture and politics in the context of a globalising world. Following a discussion of the historical foundations of modern Korea, the impact of the Korean War and the division of the peninsula, the course focuses on three key aspects of contemporary South Korea: first, the process of democratisation and the functioning of the…