Prof. Stefano Franco

Argomenti del programma: Il corso affronta il tema della ricerca scientica nel contesto delle scienze sociali sotto il paradigma della engaged scholarship volto ad evidenziale i passaggi cruciali per sviluppare una ricerca che sia rigorosa e rilevante: a partire alla formulazione del research problem e della research question basate su di una attenta rassegna della lettaratura, si analizza come identificare la base teorica ed il research…

• Slides, academic papers and business cases.

Argomenti del programma: The content is divided into two parts: In the first half of the course, students will learn about industry dynamics and key players with a major focus on hospitality firms, business models, innovation and on the latest challenges in the industry. The second half is focused on sustainable tourism and on how to manage the destination and its stakeholders to attract tourist demand while creating value for the community.

Argomenti del programma: The course covers the following topics: -Foundations, scope, and key concepts of corporate strategy -Megatrends and their implications for firms, industries, and strategic decision-making -The role of institutions in shaping business environments and strategic choices -External environment and competitive analysis -Vertical integration strategy -Internationalization strategy -Diversification strategy -External…