Ronchi – Digital transformation, marketing e comunicazione
Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 6 canali
«Ronchi – Digital transformation, marketing e comunicazione» è adottato per Branding & Communication dal prof. Francesca De Fanis (Design for the Fashion System, Digital and Interaction Design, Integrated Product Design e altri corsi – Politecnico di Milano); per Branding And Communication dal prof. Francesca De Fanis (Management Engineering – Politecnico di Milano).
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Come lo indica il docente: Marco Ronchi, Mariana Ciancia, Digital transformation. Metodi e strumenti per guidare l'evoluzione digitale delle imprese attraverso design, marketing e comunicazione, Franco Angeli, Anno edizione: 2019, ISBN: 978-88-917-8141-3 https://www.carmieubertis.it/en/il-modello-di-branding-ceu-0-6/
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
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