Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 6 canali
«Jack Trout – The Battle for Your Mind» è adottato per Branding & Communication dal prof. Francesca De Fanis (Design for the Fashion System, Digital and Interaction Design, Integrated Product Design e altri corsi – Politecnico di Milano); per Branding And Communication dal prof. Francesca De Fanis (Management Engineering – Politecnico di Milano).
Come lo indica il docente: Jack Trout, Al Ries, Positioning: The Battle for Your Mind, McGraw Hill Education, Anno edizione: 2001, ISBN: 978-0-07137358-6
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
Argomenti del programma: Course overview The course is organized around three core modules through which students will explore the relationship between branding and organizational structures and areas , and the ways in which organizations should be positioned in the market to achieve their marketing and communication objectives and to increase their value.
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