Marketing Management

Università Commerciale Luigi Bocconi · Graduate School · Laurea magistrale · libri e programmi degli esami, a.a. 2026/2027

Apri il corso nel catalogo ›

1º anno

1º semestre

• Behavioural Skills Seminars · 2 CFU · Prof. Francesca Prandstraller, Prof. Guohao Lin, Prof. Maria Gabriella Bagnato, Prof. Garrett Levy Brady e altri · 7 libri: Gratton – Eight ways to build collaborative teams; Hughes – Want collaboration? Accept–and actively manage–conflict; Ibarra – Are you a collaborative leader…
• Industry Analysis (Industrial Economics And Economics Of Innovation) · 8 CFU · Prof. Christian Garavaglia, Prof. Licia Cerini, Prof. Stefano Breschi · 1 libro: Cabral – Introduction to Industrial Organization
• Understanding Consumer (Consumer Behaviour And Cct) - Module 1 · 5 CFU · Prof. Generoso Branca, Prof. Randy Yang Gao · testi non ancora pubblicati
• Understanding Consumer (Consumer Behaviour And Cct) - Module 2 · 5 CFU · Prof. Beatrice Medici, Prof. Stefania Borghini · 2 libri: Understanding consumers Module 2; Arnould – Consumer culture

2º semestre

• Brand Management · 5 CFU · Prof. Roberta De Sanctis, Prof. Chiara Longoni · testi non ancora pubblicati
• Innovation in The Data Economy · 5 CFU · Prof. Margherita Caprara, Prof. Paola Cillo · 2 libri: Crawford – New Products Management; Liedtka – The Designing for Growth Field Book
• Legal Issues in Marketing · 6 CFU · Prof. Aurelio Assenza, Prof. Alessandra Feller, Prof. Mariateresa Maggiolino · 3 libri: Please note that starting from the academic…; Attend the English-taught course in 2025/2026 and…; This rule will apply for the 2025/2026…
• Market Research And Business Forecasting · 6 CFU · Prof. Luca Molteni, Prof. Daniele Tonini, Prof. Alberto Saccardi · 1 libro: Molteni – Marketing Research
• Strategic Marketing And Analytics (Web Analytics) - Module 2 · 6 CFU · Prof. Armando Cirrincione · 2 libri: Feroz – Digital Analytics for Marketing; Factory – The Evolution of Digital Marketing

?º anno

2º semestre

• Altre attività (senza esame) (esami a scelta)
• Quantitative Portfolio Management · 6 CFU · Prof. Massimo Guidolin · 3 libri: Guidolin – And M; Guidolin – Essentials of Time Series for Financial Applications; Campbell – Financial Decisions and Markets

Note sul piano di studi

• L'ateneo colloca tutti gli insegnamenti di questo corso al 1º anno: chi è al 2º anno li sceglie da questo stesso elenco, secondo il proprio piano di studi.

Esami facoltativi e a scelta

• Accounting And Control in Mncs · 6 CFU · Prof. Andrea Dossi · 2 libri: Choi – International Accounting; Govindarajan – The quest for global dominance
• Advanced Administrative Law - Environmental Law · 6 CFU · Prof. Miriam Allena · 2 libri: Fracchia – Definitions and Protection Models; Kingston – European Environmental Law
• Advanced Administrative Law - Global Administrative Law · 6 CFU · Prof. Giacinto Della Cananea · 3 libri: Auby – Law & the State; Cassese – Advanced Introduction to Global Administrative Law; della Cananea – Understanding Global Administrative Law
• Advanced Companies And Business Law - Antitrust Law · 6 CFU · Prof. Mariateresa Maggiolino · testi non ancora pubblicati
• Advanced Constitutional Law - Transnational Constitutional Law And Government Policies · 6 CFU · Prof. Oreste Pollicino · testi non ancora pubblicati
• Advanced Derivatives · 6 CFU · Prof. Claudio Tebaldi · 2 libri: C. FAVERO and C. TEBALDI, 2025. Lectures on; Gatheral – The Volatility Surface
• Advanced Fixed Income Analysis · 6 CFU · Prof. Gianluca Fusai · 2 libri: Brigo – Interest Rate Models; Veronesi – Fixed Income Securities
• Advanced Labour Law (European Social Law) · 6 CFU · Prof. Elena Gramano · testi non ancora pubblicati
• Advanced Macroeconomics · 6 CFU · Prof. Antonella Trigari · 1 libro: Galì – Monetary Policy, Inflation, and the Business Cycle
• Advanced Microeconomics · 6 CFU · Prof. Nicola Pavoni · 8 libri: Bolton – Contract Theory; Borgers – An Introduction to the Theory of Mechanism…; Cochrane – Asset Pricing…
• Agentic Ai For Data-Driven Insights · 6 CFU · Prof. Kai Zhu · testi non ancora pubblicati
• Ai And Psychology Of Marketing · 6 CFU · Prof. Armando Cirrincione · 1 libro: Louwerse – Understanding Artificial Minds through Human Minds
• Ai For Marketing: Machine Learning And Causal Inference · 6 CFU · Prof. Marton Varga · 1 libro: Békés – Data Analysis for Business
• Ai, Platforms And Digital Ecosystems · 6 CFU · Prof. Nicoletta Corrocher · testi non ancora pubblicati
• Algorithmic Decision-Making · 6 CFU · Prof. Martino Banchio · 2 libri: Bandit Algorithms – Introduction to Multi-Armed Bandits; Theory – Twenty Lectures on Algorithmic Game Theory
• Analisi Finanziaria e Valutazione della Performance delle Banche e delle Assicurazioni · 6 CFU · Prof. Stefano Zorzoli · testi non ancora pubblicati
• Applied Research Methods For Business Insight · 6 CFU · Prof. Massimo Magni · 1 libro: Scherbaum – Analysing quantitative data for business and management…
• Artificial Intelligence And The Law · 6 CFU · Prof. Maria Lillà Montagnani · testi non ancora pubblicati
• Asset Management · 6 CFU · Prof. Davide Maspero · testi non ancora pubblicati
• Auditing For Due Diligence And Advisory Engagements · 6 CFU · Prof. Massimo Livatino · testi non ancora pubblicati
• B2B Marketing · 6 CFU · Prof. Giovanna Padula · 2 libri: B2B Marketing; Reading Collection – B2B Marketing
• Bank And Fintech: Vision And Strategy · 6 CFU · Prof. Anna Eugenia Omarini · 1 libro: Omarini – Banks and Banking
• Bayesian Statistical Methods · 6 CFU · Prof. Francesco Gaffi · 3 libri: Johnson – Bayes Rules! An introduction to applied Bayesian…; Hoff – A first course in Bayesian statistical Methods; Gelman – Bayesian Data Analysis
• Behavioral Economics And Finance · 6 CFU · Prof. Nicola Gennaioli · testi non ancora pubblicati
• Big Data For Business Decisions · 6 CFU · Prof. Francesco Grossetti · 2 libri: Baumer – Modern Data Science with R, very well…; James – An Introduction to Statistical Learning with Applications…
• Building And Scaling a Tech-Based Startup · 6 CFU · Prof. Luigi Proserpio · 12 libri: Bewaio – Pre-start-up preparations; Teece – Business Models; Zott – Business Model Design…
• Business And Investment Law Of African Countries · 6 CFU · Prof. Roberto Isibor · testi non ancora pubblicati
• Business Process Management And Modelling · 6 CFU · Prof. Ferdinando Pennarola · 2 libri: Davis – Aris design platform; Harmon – Business process change
• Change Management · 6 CFU · Prof. Ferdinando Pennarola · testi non ancora pubblicati
• Cities And Regions: Managing Growth And Change · 6 CFU · Prof. Alberto Bramanti · testi non ancora pubblicati
• Citizenship And Migration Law · 6 CFU · Prof. Elisa Bertolini · 2 libri: Gans – Citizenship and Nationhood; Press – Last ed, selected chapters as specified in…
• Collaborative Strategies For Innovation · 6 CFU · Prof. Nilanjana Dutt · testi non ancora pubblicati
• Comparative Politics: Institutions And Institutional Development · 6 CFU · Prof. Piero Stanig · 1 libro: Clark – MATT GOLDER
• Computational Approaches To Climate Change Challenges · 6 CFU · Prof. Raya Muttarak · 2 libri: Brechin – Abingdon New York; Hunter – International Handbook of Population and Environment
• Computational Methods in Finance · 6 CFU · Prof. Anna Battauz · 1 libro: Battauz – Arbitrage Theory in Discrete and Continuous Time
• Credit Risk Management · 6 CFU · Prof. Giacomo De Laurentis · 2 libri: De Laurentis – And Using Internal Ratings; De Servigny – Measuring and managing credit risk
• Csr, Sustainability, And Social Entrepreneurship · 6 CFU · Prof. Antonio Tencati · 1 libro: Perrini – Selected Readings
• Data Analysis For Managerial Decision Making · 6 CFU · Prof. Giada Di Stefano · testi non ancora pubblicati
• Data Analytics For Financial Disclosures · 6 CFU · Prof. Wanli Zhao · testi non ancora pubblicati
• Data Science And Machine Learning For Finance · 6 CFU · Prof. Francesco Corielli · 2 libri: Auréliene Géron – Hands-On Machine Learning with Scikit-Learn Keras &…; AA.VV. – Dive Into Deep Learning
• Data, Inequality, And Human Capital · 6 CFU · Prof. Michela Carlana · testi non ancora pubblicati
• Deal Design And Valuation For Business Combinations And Joint Agreements · 6 CFU · Prof. Mauro Bini · 1 libro: Egea – Dispensa per il corso 20223 Deal Design
• Decision Making And Negotiation · 6 CFU · Prof. Stephane Francioli · testi non ancora pubblicati
• Decision Theory And Human Behavior · 6 CFU · Prof. Massimo Marinacci · testi non ancora pubblicati
• Development Economics · 6 CFU · Prof. Alexia Delfino · testi non ancora pubblicati
• Digital Business Transformation · 6 CFU · Prof. Luigi Proserpio · 11 libri: Verhoef – Digital Transformation; Kretschmer – And Khashabi; Automation – A future that works…
• Digital Communication · 6 CFU · Prof. Stefano Prestini · 1 libro: Chaffey – Digital marketing
• Digital Constitutionalism And Artificial Intelligence Regulation · 6 CFU · Prof. Oreste Pollicino · 2 libri: Pollicino – Introduction to Internet Law; Pollicinio – Judicial Protection of Fundamental Rights on the…
• Diritto Commerciale (Corso Progredito) - Casi e Questioni di Diritto Societario · 6 CFU · Prof. Mario Notari · 1 libro: Libertini – L’assemblea di società per azioni
• Diritto Commerciale (Corso Progredito) - Operazioni Straordinarie · 6 CFU · Prof. Luigi Arturo Bianchi · 1 libro: Nigro – Diritto delle operazioni straordinarie
• Diritto Costituzionale (Corso Progredito) - Diritto Pubblico dell'Economia · 6 CFU · Prof. Edmondo Mostacci · 1 libro: Ferrari – Il materiale didattico è costituito dal manuale
• Diritto Penale (Corso Progredito) - Focus Su Criminalita' Economica · 6 CFU · Prof. Francesco Mucciarelli · 1 libro: Alessandri – Diritto penale commerciale
• Diritto Tributario (Corso Progredito) · 6 CFU · Prof. Stefania Boffano · 2 libri: Boffano – Il rapporto Fisco-contribuente nella lente d'ingrandimento della…; Codice tributario
• Diritto della Crisi D'Impresa (Italiano ed Europeo) · 6 CFU · Prof. Cesare Cavallini · 1 libro: D'Attorre – Manuale di diritto della crisi e dell'insolvenza
• Dispute Resolution in a Globalized World · 6 CFU · Prof. Catherine Rogers · testi non ancora pubblicati
• Diversity And Global Policy · 6 CFU · Prof. Germain Gauthier · testi non ancora pubblicati
• Ecommerce And Emarketplace · 6 CFU · Prof. Deborah Carolina Raccagni · 1 libro: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird. Pearson Education
• Economic Analysis Of Crime · 6 CFU · Prof. Paolo Pinotti · testi non ancora pubblicati
• Economics And Politics Of Policy Design · 6 CFU · Prof. Vincenzo Galasso · testi non ancora pubblicati
• Economics Of Digital Markets · 6 CFU · Prof. Michele Polo · testi non ancora pubblicati
• Economics Of European Integration · 6 CFU · Prof. Carlo Altomonte · 9 libri: AlLTOMONTE – Liquidity as competitive advantage; Altomonte – The Economics of Firms’ Productivity; Anelli – Individual Vulnerability to Industrial Robot Adoption Increases……
• Empirical Industrial Organization And Market Design · 6 CFU · Prof. Francesco Decarolis · 6 libri: Joo – Structural Econometric Modeling in Industrial Organization and…; Roth – Who Gets What ― and Why; Milgrom – Discovering prices…
• Empirical Methods For Innovation Strategies · 6 CFU · Prof. Stefano Breschi · testi non ancora pubblicati
• Energy Policy And Sustainability · 6 CFU · Prof. Francesco Gullì · 10 libri: De Paoli – Climate change; Bergantino – New car taxation and its unintended environmental…; Colantone – The Political Consequences of Green Policies…
• Enterprise And Financial Risk Management · 6 CFU · Prof. Cesare Conti · testi non ancora pubblicati
• Entrepreneurship in The Age Of Ai · 6 CFU · Prof. Cedric Gutierrez Moreno · testi non ancora pubblicati
• Eu Private International Law · 6 CFU · Prof. Maria Paola Mariani · 1 libro: Van Calster – European Private International Law
• European Politics: Between Technocracy And Populism · 6 CFU · Prof. Alexandros Kentikelenis · testi non ancora pubblicati
• Event And Mega Event Management And Creative Industries · 6 CFU · Prof. Deborah Carolina Raccagni · 1 libro: Bladen – Events Management
• Experience Branding And Retailing in Lifestyle Industries · 6 CFU · Prof. Sandro Castaldo · 1 libro: Castaldo – Raccagni D
• Fan-Base Marketing For Entertainment And Sport · 6 CFU · Prof. Armando Cirrincione · 1 libro: Innes – Fandom Power
• Finance And Development · 6 CFU · Prof. Nicola Limodio · 44 libri: Acemoglu – Was Prometheus unbound by chance? Risk, diversification,…; Aghion – The effect of financial development on convergence; Allen – The African financial development gap…
• Financial Management (Advanced Topics) · 6 CFU · Prof. Mario Massari · testi non ancora pubblicati
• Financial Statements Analysis (Advanced Course) · 6 CFU · Prof. Nicola Pecchiari · 2 libri: Financial Reporting – Financial Statement Analysis and Valuation; Thomas – International Financial Statement Analysis
• Firm Valuation · 6 CFU · Prof. Alessandro Nova · 2 libri: Damodaran – Investment Valuation; Koller – Foundations of Value
• Fraud Detection And Risk Assessment · 6 CFU · Prof. Nicola Pecchiari · testi non ancora pubblicati
• Fundamental Rights in Europe · 6 CFU · Prof. Graziella Romeo · 2 libri: Eleanor Spaventa – EU Fundamental Rights; Claes – ‘National Identity and the Protection of Fundamental…
• Game Theory: Analysis Of Strategic Thinking · 6 CFU · Prof. Pierpaolo Battigalli · testi non ancora pubblicati
• Gender Law And Women'S Rights · 6 CFU · Prof. Graziella Romeo · 2 libri: Rubio Marín – Global Gender Constitutionalism and Women’s Citizenship; Romeo – Gender equality and women’s rights in the…
• Geopolitics For Business · 6 CFU · Prof. Andrea Colli · testi non ancora pubblicati
• Global Financial Markets · 6 CFU · Prof. Giuseppe Corvino · testi non ancora pubblicati
• Global Legal Ethics · 6 CFU · Prof. Catherine Rogers · testi non ancora pubblicati
• Globalization, Divergence And Inequality in Historical Perspective · 6 CFU · Prof. Guido Alfani · 3 libri: Alfani – As Gods Among Men; Pomeranz – The Great Divergence; Milanovic – Worlds Apart
• Green Management And Corporate Sustainability · 6 CFU · Prof. Stefano Pogutz · 1 libro: Sarda' – Corporate Sustainability in the 21st Century
• Healthcare Management And Policy · 6 CFU · Prof. Giovanni Fattore · testi non ancora pubblicati
• Heritage, Museums, And Communities Engagement · 6 CFU · Prof. Laura Forti · testi non ancora pubblicati
• Heritage, Museums, And Digital Cultures · 6 CFU · Prof. Guido Guerzoni · 2 libri: Guerzoni – Museum on the Map 1995-2012; Lord – The Manual of Museum Planning
• History, Institutions And Crises Of The Global Financial System · 6 CFU · Prof. Massimo Amato · 1 libro: Fantacci – The End of Finance
• Innovation And Entrepreneurship in The Digital Age · 6 CFU · Prof. Luca Mignini · testi non ancora pubblicati
• Innovation in Services · 6 CFU · Prof. Nicoletta Corrocher · testi non ancora pubblicati
• Innovation, Inequality And Growth · 6 CFU · Prof. Nicola Pavoni · testi non ancora pubblicati
• Innovative Retail Design · 6 CFU · Prof. Karin Maria Laura Zaghi · 1 libro: Zaghi – Visual Merchandising, and In-Store Brand Equity
• International And Comparative Taxation · 6 CFU · Prof. Carlo Garbarino · 2 libri: Garbarino – Taxation of Bilateral Investments; Garbarino – Judicial Interpretation of Tax Treaties
• International Corporate Finance · 6 CFU · Prof. Carlo Maria Pinardi · 1 libro: C. Eun, B. Resnick, T. Chuluun International Financial
• International Macroeconomics And Finance · 6 CFU · Prof. Tommaso Monacelli · 3 libri: A Modern Approach , by S. Schmitt-Grohe, M.; Schmitt-Grohe and Uribe, Open Economy Macroeconomics, Princeton Univ.; Walsh – Monetary Theory and Policy
• International Marketing · 6 CFU · Prof. Arianna Brioschi · 1 libro: Alon – Marketing internazionale
• International Trade And Globalization · 6 CFU · Prof. Jan David Bakker · 2 libri: Robert Feenstra – Advanced International Trade; Elhanan Helpman – Understanding Global Trade
• International Trade And Investment Law · 6 CFU · Prof. Leonardo Borlini · 3 libri: Werner Zdouc – The Law and Policy of the World…; Press – Available online; Giorgio Sacerdoti & Niall Moran
• Introduction To Partial Differential Equations · 6 CFU · Prof. Simon Lukas Becker · 3 libri: Strauss – Partial Differential Equations; Logan – Applied Partial Differential Equations; Salsa – Partial Differential Equations in Action
• Introduction To Sport Analytics · 6 CFU · Prof. Carlo Ambrogio Favero · 7 libri: Winston – Mathletics; T he Wages of Wins; Singh – DE ALLEN…
• Investing in Alternative ? Illiquid Assets · 6 CFU · Prof. Maurizio Dallocchio · testi non ancora pubblicati
• Key Issues in Eu Law · 6 CFU · Prof. Eleanor Spaventa · testi non ancora pubblicati
• Labour Economics · 6 CFU · Prof. Thomas Emile Robert Le Barbanchon · 2 libri: Boeri and vanOurs; Cahuc – Carcillo and Zylberberg
• Leadership And Organizational Behaviour · 6 CFU · Prof. Vincenzo Perrone · 1 libro: Caprara – Motivare è riuscire
• Lingua Tedesca · 4 CFU · Prof. Alexandra Berndt, Prof. Ahara Bischoff · 2 libri: Nadja Fügert – DaF im Unternehmen B1; Jin – Grammatik aktiv
• Long Term Investments And Public Private Partnerships · 6 CFU · Prof. Veronica Vecchi · testi non ancora pubblicati
• Luxury Companies in The Global Landscape · 6 CFU · Prof. Gabriella Lojacono · 1 libro: Lojacono – The Future of Luxury Customer Experience
• Macroeconometrics · 6 CFU · Prof. Luca Sala · 1 libro: Hamilton – Time Series Analysis
• Management Of Fashion And Lifestyle Companies · 6 CFU · Prof. Stefania Saviolo · 2 libri: Saviolo – The Power of Connection; Saviolo – Signature Experience in Fashion and Luxury
• Management Of International Organizations And Ngo'S · 6 CFU · Prof. Alexandros Kentikelenis · testi non ancora pubblicati
• Managing Business Government Relations · 6 CFU · Prof. Valentina Mele · testi non ancora pubblicati
• Managing People And Organizations · 6 CFU · Prof. Fabrizio Castellucci · testi non ancora pubblicati
• Managing The Growing Entrepreneurial Venture · 6 CFU · Prof. Luigi Proserpio · testi non ancora pubblicati
• Managing The Multinational Corporation · 6 CFU · Prof. Gabriella Lojacono · 3 libri: Ghemawat – Redefining Global Strategy; Vinod – Competing in the Connected Economy; Mahbubani – Has the West Lost It?
• Market Structure And Information-Based Models · 6 CFU · Prof. Barbara Rindi · 6 libri: and Rindi – The Microstructure of Financial Markets; Foucault – Market Liquidity; Harris – Chapters 4…
• Marketing Semiotics: From Signs To Brand Value · 6 CFU · Prof. Arianna Brioschi · testi non ancora pubblicati
• Mergers And Acquisitions · 6 CFU · Prof. Maurizio Dallocchio, Prof. Antonio Salvi, Prof. Anastasia Giakoumelou, Prof. Federico Pippo · 8 libri: Mergers & Acquisitions (2 Edizione) di Maurizio Dallocchio,; De Pamphilis – Acquisitions and Other Restructuring Activities; Gaughan – Acquisitions and Corporate Restructurings 8th…
• Microeconometrics · 6 CFU · Prof. Thomas Emile Robert Le Barbanchon · 5 libri: Angrist – Mostly Harmless Econometric s; Imbensi – Causal Inference for Statistics; Cameron – Methods and Applications…
• Monetary Policy · 6 CFU · Prof. Roberto Perotti · testi non ancora pubblicati
• Monetary Policy And Financial Regulation · 6 CFU · Prof. Donato Masciandaro · 3 libri: Masciandaro – Central Bank Governance in Monetary Policy Economics; Quintyn – The Governance of Financial Supervision; Romelli – Ups and Downs
• Negotiation, Mediation, And International Dispute Settlements · 6 CFU · Prof. Marcello Gaboardi · testi non ancora pubblicati
• Network Leadership · 6 CFU · Prof. Ronald Stuart Burt · testi non ancora pubblicati
• Operations Management Lab · 6 CFU · Prof. Alberto Grando · 1 libro: Grando – Operations and Supply Chain Management
• Operazioni di Gestione Straordinaria · 6 CFU · Prof. Biones Ferrari · testi non ancora pubblicati
• Organizing Entrepreneurship · 6 CFU · Prof. Imge Kaya-Sabanci · 1 libro: A. Grandori, L. Gaillard, Organizing Entrepreneurship Routledge 2011
• Personnel Economics For Managers · 6 CFU · Prof. Michela Braga · 1 libro: Boeri – The economics of imperfect labour markets
• Political Economics · 6 CFU · Prof. Edoardo Teso · 1 libro: Persson – Political Economics
• Politics Of Conflict · 6 CFU · Prof. Ala Alrababah · 1 libro: Frieden – And A
• Population Dynamics And Economics · 6 CFU · Prof. Arnstein Aassve · testi non ancora pubblicati
• Predictive And Generative Ai For Business Decisions · 6 CFU · Prof. Luca Molteni · 1 libro: Acito – Predictive Analytics with KNIME
• Pricing Analytics · 6 CFU · Prof. David Mario Dino Jarach · testi non ancora pubblicati
• Principles Of Finance · 6 CFU · Prof. Paolo Colla · 1 libro: Bailey – The Economics of Financial Markets
• Private Equity And Venture Capital · 6 CFU · Prof. Stefano Caselli · 1 libro: Caselli – Private equity and venture capital in Europe
• Project Management · 6 CFU · Prof. Marco Sampietro · 13 libri: Derakhshan – Stakeholder Management; Sampietro – The Project Scope Statement; Sampietro – The WBS…
• Project Management And Funding Of International Programs · 6 CFU · Prof. Francesco Longo · 1 libro: Lewis – Tenders and Proposals
• Public Economics · 6 CFU · Prof. Alessandra Casarico · testi non ancora pubblicati
• Public Management For Competitiveness · 6 CFU · Prof. Greta Nasi · 1 libro: Porter, Michael E. On competition . Harvard Business
• Public Networks: Governance And Management · 6 CFU · Prof. Francesco Longo · testi non ancora pubblicati
• Riorganizzazioni Finanziarie e Distressed Value Investing · 6 CFU · Prof. Maurizio Dallocchio · 1 libro: Riorganizzazioni Finanziarie – Le dispense del Pellicano
• Sales Management · 6 CFU · Prof. Paolo Guenzi · 1 libro: Guenzi – Sales Management
• Service And Experience Marketing · 6 CFU · Prof. Antonella Carù · testi non ancora pubblicati
• Social Media Marketing · 6 CFU · Prof. Iris Steenkamp · testi non ancora pubblicati
• Social Movements, Markets And Firms · 6 CFU · Prof. Fabrizio Perretti · testi non ancora pubblicati
• Sports Business And Management · 6 CFU · Prof. Cataldo Ruta · 2 libri: Guenzi – Leading Teams; Ruta – The Land of Sports and Events
• Sports Law · 6 CFU · Prof. Maurizio Cohen · 1 libro: Sirena – Introduction to Private Law
• State Competition And Conflicts in The Cyber Space · 6 CFU · Prof. Mattia Caldarulo · testi non ancora pubblicati
• Strategic Finance - Ipos And Esg For Growth · 6 CFU · Prof. Francesco Perrini · testi non ancora pubblicati
• Strategic Management in Family Businesses · 6 CFU · Prof. Paolo Morosetti · 3 libri: Morosetti – Strategic Management in Family Business; Lachenauer – The Harvard Business Review Family Business Handbook; Sharma – Entrepreneurs in Every Generation
• Strategic Management, Esg And Financial Valuation · 6 CFU · Prof. Francesco Perrini · 1 libro: Koller – Valuation Measuring and Managing the Value of…
• Strategic Options For Global Markets · 6 CFU · Prof. Fabrizio Perretti · testi non ancora pubblicati
• Structured And Project Finance · 6 CFU · Prof. Stefano Gatti · 1 libro: Gatti – Project Finance in Theory and Practice
• Supply Chain Management · 6 CFU · Prof. Raffaele Secchi · 1 libro: Chopra – Planning and Operation
• Sustainable Communication And Retailing · 6 CFU · Prof. Stefano Prestini · testi non ancora pubblicati
• Sustainable Finance And Investment · 6 CFU · Prof. Hannes Wagner · testi non ancora pubblicati
• Sustainable Urban Regeneration · 6 CFU · Prof. Edoardo Croci · 4 libri: Roberts – The evolution, definition and purpose of urban…; Amirtahmasebi – Washington; Brueggeman – Real estate finance and investments / B…
• Temi Attuali di Diritto Commerciale (Societa' Quotate) · 6 CFU · Prof. Marco Ventoruzzo · 1 libro: Ventoruzzo – Diritto delle società quotate
• The Future Of Europe (Civica Europeanship Multicampus Course) · 6 CFU · Prof. Carlo Altomonte · testi non ancora pubblicati
• The Making Of The Present - a Global History Of Globalization From St. Helena To Davos (Civica Joint Course) · 6 CFU · Prof. Andrea Colli · testi non ancora pubblicati
• The Road To The Green Transition (Civica Multicampus Course) · 6 CFU · Prof. Alexandros Kentikelenis · testi non ancora pubblicati
• Time Series Analysis Of Economic-Financial Data · 6 CFU · Prof. Sonia Petrone · 2 libri: Chatfield – The Analysis of Time Series; Petris – Dynamic Linear Models with R
• Trade Marketing And Category Management · 6 CFU · Prof. Sandro Castaldo · 2 libri: Castaldo – Go to market; Castaldo – Digital Loyalty
• Value Chains And Business Models in Fashion & Luxury · 6 CFU · Prof. Stefania Saviolo · 3 libri: Corbellini Saviolo – Management in Fashion and Luxury Companies; Saviolo Borney – The Branded Supply Chain; Saviolo – Business Models and Go-to-Market Strategies in Fashion
• Wealth Management For Individual And Institutional Clients · 6 CFU · Prof. Andrea Cesare Resti · testi non ancora pubblicati
• White-Collar Crime · 6 CFU · Prof. Enrico Basile · testi non ancora pubblicati