Prof. Alessandra Menafoglio

Argomenti del programma: Summarizing data and descriptive analysis. Types of data, frequency distributions, position and shape indexes (mean, median, quantiles, variance, standard deviation, range, interquartile range,..), histograms, boxplots and other frequency graphs. Summary statistics and visualization of pair of random variables; covariance and correlation. Probability and random variables.

Argomenti del programma: The course will consist of three main parts: Advanced analytical methods: seminars to introduce top-notch methods and advanced tools to address marketing and performance management real problems, combining a technical introduction and a discussion of their applications, complementarily to what has already been analyzed in the other stream courses.