Marketing And Digital Marketing For Tourism And Events – Pisa

• Further information materials (FIMs) will be indicated during the module.

Argomenti del programma: ▪ Tourism sector and events sector: an overall framework ▪ The tourism system: key actors and roles ▪ Marketing and marketing planning: core phases ▪ Structure and components of a marketing plan ▪ Analytical marketing ▪ Strategic marketing ▪ Operational marketing (marketing mix levers) ▪ Communication and branding of tourism products and events ▪ Thematic focuses