Branding And Digital Reputation

Argomenti del programma: The course will cover the following topics in progressive order: From Brand Management to Digital Reputation: brand, identity, image, equity, awareness and reputation. Brand Identity and Brand Positioning: the brand value proposition Naming and Verbal Identity: naming strategy, tagline and tone of voice. Visual Identity, Brand Codes and Reputation Signals: visual identity, digital recognisability and brand book.

Argomenti del programma: The course will cover the following topics in progressive order: From Brand Management to Digital Reputation: brand, identity, image, equity, awareness and reputation. Brand Identity and Brand Positioning: the brand value proposition Naming and Verbal Identity: naming strategy, tagline and tone of voice. Visual Identity, Brand Codes and Reputation Signals: visual identity, digital recognisability and brand book.