Aaker – Building Strong Brands

Libro adottato a LUMSA, a.a. 2026/2027 · 2 canali

Come lo indica il docente: Aaker, D. A., Building Strong Brands, Pocket Books, 2010. Burgess, C. and Burgess, M., The New Marketing: How to Win in the Digital Age, Sage, 2020. Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (2024). Digital and Social Media Marketing: A Results-Driven Approach (3rd ed.). Routledge. Krowinska, A., Backhaus, J., Becker, L., & Bosser, A. (2023). Digital Content Marketing: Creating Value in Practice. Routledge. Additional articles and professional reports on digital reputation, social media, AI search, recommendation systems and generative AI will be indicated during the course. There are no differences between attending and non-attending students in terms of required course content

Chi lo adotta

• Branding And Digital Reputation – Prof. Stella Romagnoli (canale unico)Ai For Marketing and Communication · Laurea magistrale (LM-59) · 1º anno · 1º semestre
• Branding And Digital Reputation – docente non ancora indicato (canale unico)Comunicazione, Innovazione ed Experience Design · Laurea magistrale (LM-91) · esame facoltativo

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