Marketing

Argomenti del programma: 1. Global Marketing 2. Sustainable Marketing 3. Marketing Strategy 4. Marketing Research 5. Consumer Behavior 6. STP 7. Brand management 8. Product Management 9. Pricing Strategies 10. Distribution strategies 11. Marketing Communication 12. Influencer Marketing

Argomenti del programma: 1. Global Marketing 2. Sustainable Marketing 3. Marketing Strategy 4. Marketing Research 5. Consumer Behavior 6. STP 7. Brand management 8. Product Management 9. Pricing Strategies 10. Distribution strategies 11. Marketing Communication 12. Influencer Marketing

Argomenti del programma: 1. Global Marketing 2. Sustainable Marketing 3. Marketing Strategy 4. Marketing Research 5. Consumer Behavior 6. STP 7. Brand management 8. Product Management 9. Pricing Strategies 10. Distribution strategies 11. Marketing Communication 12. Influencer Marketing

Argomenti del programma: The course will be divided into two main parts. The first part discusses Strategic Marketing, namely the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. This part mainly deals with STP strategy (Segmentation-Targeting-Positioning).

Argomenti del programma: Marketing management is a set of processes aimed at creating economic and social value for consumers, citizens, businesses and organizations. The contents of the course concern both analytical processes and decision-making processes (strategic and operational) as well as activities for the realization, measurement and control of economic and competitive performance.

Argomenti del programma: Il marketing management è un insieme di processi finalizzato alla creazione di valore economico e sociale per consumatori, cittadini, imprese e organizzazioni. I contenuti del corso riguardano sia processi analitici sia processi decisionali (strategici e operativi) sia attività realizzative, di misura e controllo delle performance economiche e competitive.

Argomenti del programma: Il marketing management è un insieme di processi finalizzato alla creazione di valore economico e sociale per consumatori, cittadini, imprese e organizzazioni. I contenuti del corso riguardano sia processi analitici sia processi decisionali (strategici e operativi) sia attività realizzative, di misura e controllo delle performance economiche e competitive.

Argomenti del programma: The course will be divided into two main parts. The first part discusses Strategic Marketing, namely the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. This part mainly deals with STP strategy (Segmentation-Targeting-Positioning).

Argomenti del programma: Il marketing management è un insieme di processi finalizzato alla creazione di valore economico e sociale per consumatori, cittadini, imprese e organizzazioni. I contenuti del corso riguardano sia processi analitici sia processi decisionali (strategici e operativi) sia attività realizzative, di misura e controllo delle performance economiche e competitive.