Prof. Lorenzo Ronga

Argomenti del programma: The course provides students with the conceptual background and analytical tools necessary to analyse financial statements, evaluate corporate performance and conduct business valuation activities. Particular attention is devoted to the integration between financial reporting and ESG/sustainability reporting, focusing on how financial and non-financial information contribute to performance measurement, risk…

Argomenti del programma: What is entrepreneurship? • Business ideas • Evaluation of entrepreneurial opportunities • The link between entrepreneurial firm typologies and opportunities • Problem validation, solution validation and value proposition • Entry strategies and competing as a new venture • Entrepreneurial teams and networking • Resourcing the new venture

• Materiale didattico messo a disposizione dalla cattedra.

Argomenti del programma: - Fondamenti e pilastri della Corporate Strategy e Megatrends - Back to basics: istituzioni, risorse e industria (Strategy Tripod) - Ecosistemi e network effects - Analisi di scenario: trends, rischi e costruzione di scenari futuri - Diversificazione e interdipendenze strategiche - Matrici di portafoglio - Integrazione verticale - Internazionalizzazione - Crescita interna vs esterna: modalità di crescita (M&A,…

Argomenti del programma: Part I – Design Thinking 1. Creativity 2. The design thinking process 3. Understand & Observe 4. Synthesize 5. Ideate 6. Prototype 7. Test Part II – Business Modelling (Weeks 8–11) 1. Evolution of BM definitions and approaches (from informal to Gassmann, Osterwalder) 2. The 4 Lenses: Desirability – Feasibility – Viability – Adaptability 3. The Business Model Canvas 4.