Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 7 canali
«Turinetto – Idee in Movimento» è adottato per Licensing e Brand Extension dal prof. Marco Turinetto (Design della Comunicazione, Design for the Fashion System, Digital and Interaction Design e altri corsi – Politecnico di Milano); per Workshop Tirocinante dal prof. Marco Turinetto (Design della Moda – Politecnico di Milano).
Come lo indica il docente: Marco Turinetto, Idee in Movimento: il valore economico dell'innovazione, Lupetti, Anno edizione: 2018, ISBN: 978-88-8391-278-8
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
Turinetto – Idee in Movimentoquesto libroCerca su Amazon ›Verificato sulla scheda ufficiale il 03/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: Progettare nella realtà contemporanea del Sistema Moda è un processo complesso che parte dalla conoscenza del mercato di riferimento e del proprio consumatore target, dall’evoluzione dei trend e dallo style of living con l'itento di produrre infinite idee creative. Un nuovo paradigma di creare valore e comunicare la brand identity e i brand values.
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
Argomenti del programma: High-level training course to develop specific competencies on Brand Extension, licensing, franchising and merchandising in fashion and upper class. The educational setting of seminar is innovative and interactive. It takes the covered topics with synergy and cross-reference, correlating them in a sort of “direction” enabling the student to check through the educational path the combined learning of a different…
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