Libri UniversitariApri il catalogo

Majocchi& Zattoni – Luiss Business case

Libro adottato a LUISS, a.a. 2025/2026 · 1 canale

Majocchi& Zattoni – Luiss Business caseVai su Amazon ›

Come lo indica il docente: A Story of Customer-Centric International Growth, A. Majocchi& A. Zattoni, Luiss Business case. Downloadable here Students who will not attend classes and will not deliver the requested assignments can still sustain the exam but they should study the slides and the following texts (all compulsory). World Investments Report 2020 – (annual report). Downloadable from: www.unctad.org Chapter 1 World Investments Report 2011 – (annual report). Downloadable from: www.unctad.org. Chapter 4 pg. 124-147 Economics of Strategy, D. Besanko

Chi lo adotta

Programma e testi di ogni canale

International Business – Prof. Antonio Majocchi Canale unico

Corso di laurea: Management · Laurea magistrale (LM-77) · esame facoltativo

LUISS · Impresa e Management · 6 CFU · apri nel catalogo

California management reviewVai su Amazon ›Verificato sulla scheda ufficiale il 30/09/2026
Libri consigliati nell'a.a. 2025/2026
Majocchi& Zattoni – Luiss Business casequesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 30/09/2026
Effectiveness – The Transnational Solution California management reviewVai su Amazon ›Verificato sulla scheda ufficiale il 30/09/2026
Bacheca del docente: cosa indica di studiare
  • Students will be asked to study the slides and carefully read the following texts:
  • Students who will not attend classes and will not deliver the requested assignments can still sustain the exam but they should study the slides and the following texts (all compulsory).

Argomenti del programma: The main topic developed are the following: 1. Introduction to international management and multinational corporations (MNCs) 2. The determinant of the firm international activities 3. Market selection criteria and entry mode strategies. 4. Export and strategies and international alliances 5. Foreign direct investments: FDIs 6. The international strategies options 7. Localization choices: drivers and pull factors 8.

Apri la scheda ufficiale ›
Aiutaci a tenerci aggiornati
Il prof ha indicato altri libri, pagine o modifiche? Scrivicelo.