Libro adottato a Politecnico di Milano, a.a. 2026/2027 · 2 canali
«Karaosman Hakan – Marshall Donna and Ward Irene» è adottato per High-End And Luxury Industries Management dal prof. Hakan Karaosman (Food Engineering, Management Engineering – Politecnico di Milano).
Come lo indica il docente: Karaosman Hakan, Marshall Donna and Ward Irene, For the many not the few: introducing just transition for supply chain management, INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, Anno edizione: 2023
Argomenti del programma: The Luxury Sector Fundamentals: The origins of the concept of luxury Facts & Figures: 20 years of Altagamma Monitor Academic definitions and national approaches (Altagamma, Comité Colbert, Meisterkreis, the Walpole Society) Where and how is “value” created? Critical Success Factors of a luxury brand; symbolic vs technical brands; from the Veblen effect (never scientifically demonstrated) to Bandwagon and Snob…
Argomenti del programma: The Luxury Sector Fundamentals: The origins of the concept of luxury Facts & Figures: 20 years of Altagamma Monitor Academic definitions and national approaches (Altagamma, Comité Colbert, Meisterkreis, the Walpole Society) Where and how is “value” created? Critical Success Factors of a luxury brand; symbolic vs technical brands; from the Veblen effect (never scientifically demonstrated) to Bandwagon and Snob…
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