Libro adottato a Brescia, a.a. 2025/2026 · 4 canali
«Ilan Alon – And Cases» è adottato per International Marketing dal prof. Anna Paola Codini (Analytics and Data Science for Economics and Management – sede di Brescia, Consulenza Aziendale e Libera Professione – sede di Brescia, Finanza e Risk Management – sede di Brescia e altri corsi – Brescia).
Come lo indica il docente: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli, Global Marketing Strategy, Practice, and Cases, Third Edition, Routledge Taylor & Francis Group, New York and London, 2021, ISBN 9780367196097, Chapters 1, 3, 7, 9, 10, 11, 13
Chi lo adotta
International Marketing – Prof. Anna Paola Codini (canale unico) a.a. 2025/2026Analytics and Data Science for Economics and Management – sede di Brescia · Laurea magistrale (LM Data) · esame facoltativo · 9 CFU
International Marketing – Prof. Anna Paola Codini (canale unico) a.a. 2025/2026Consulenza Aziendale e Libera Professione – sede di Brescia · Laurea magistrale (LM-77) · esame facoltativo · 9 CFU
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Ilan Alon – And Casesquesto libroVai su Amazon ›Verificato sulla scheda ufficiale il 02/10/2026
Bacheca del docente: cosa indica di studiare
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
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