Libro adottato a Brescia, a.a. 2026/2027 · 4 canali
«Bertoli – International Marketing» è adottato per International Marketing dal prof. Anna Paola Codini (Analytics and Data Science for Economics and Management – sede di Brescia, Consulenza Aziendale e Libera Professione – sede di Brescia, Finanza e Risk Management – sede di Brescia e altri corsi – Brescia).
Come lo indica il docente: Bertoli G., Valdani E., International Marketing, English-language Edition, EGEA, Milano, in press
Chi lo adotta
International Marketing – Prof. Anna Paola Codini (canale unico)Analytics and Data Science for Economics and Management – sede di Brescia · Laurea magistrale (LM Data) · esame facoltativo · 9 CFU
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Argomenti del programma: The different challenges affecting global markets today require a marketer to think strategically and apply specific tools and techniques to face this increasingly competitive environment. After equipping the students with the knowledge necessary to understand global marketing environments, the course will support them in defining a global marketing strategy as well as in planning the suitable marketing mix policies…
Libri Universitari