Giovanardi – Songs for place and tourism management

Argomenti del programma: The course consists of two modules. In module 1 (taught by Dr. Judit Zoltan), the students will gain basic knowledge of the dominant theories in business strategy and marketing. Module 2 is separated for the two tracks of the study programme. - TRACK TOURISM AND LEISURE INDUSTRIES: Destination management, taught by Prof Marcello Mariani. - TRACK SMART CITIES AND URBAN ECONOMY: Marketing, taught by Prof.

• Additional reading materials will be assigned after every lecture.

Argomenti del programma: Marketing and branding have rapidly emerged over the last decades as widely adopted business philosophies at disposal of destination managers willing to raise the profile of the tourist places they are developing. The application of commercial marketing and branding to the spatial realm of tourist places, however, brings with it questions and problems that regard the applicability of marketing principles and the…

• Additional reading materials will be assigned after every lecture.

Argomenti del programma: Marketing and branding have rapidly emerged over the last decades as widely adopted business philosophies at disposal of destination managers willing to raise the profile of the tourist places they are developing. The application of commercial marketing and branding to the spatial realm of tourist places, however, brings with it questions and problems that regard the applicability of marketing principles and the…