Charters – Characteristics of strong territorial brands

• Additional reading materials will be assigned after every lecture.

Argomenti del programma: Marketing and branding have rapidly emerged over the last decades as widely adopted business philosophies at disposal of destination managers willing to raise the profile of the tourist places they are developing. The application of commercial marketing and branding to the spatial realm of tourist places, however, brings with it questions and problems that regard the applicability of marketing principles and the…

• Additional reading materials will be assigned after every lecture.

Argomenti del programma: Marketing and branding have rapidly emerged over the last decades as widely adopted business philosophies at disposal of destination managers willing to raise the profile of the tourist places they are developing. The application of commercial marketing and branding to the spatial realm of tourist places, however, brings with it questions and problems that regard the applicability of marketing principles and the…