Libri UniversitariDupuis – Sales Force Management
Libro adottato a Modena e Reggio Emilia, a.a. 2026/2027 · 1 canale
«Dupuis – Sales Force Management» è adottato per Trade Marketing And Sales Management dal prof. Elisa Martinelli (International Management – sede di Modena – Modena e Reggio Emilia).
Come lo indica il docente: Dupuis, M., & Tissier-Desbordes, E. (1996). Trade marketing and retailing: a European approach. Journal of Retailing and Consumer Services, 3(1), 43-51 Aastrup J., David B. Grant & Mogens Bjerre (2007) Value Creation and Category Management through Retailer–Supplier Relationships, International Review of Retail, Distribution and Consumer Research, 17:5, 523-541. Deloitte (2026), Global Power of Retailers 2026 McKinsey (2026), The State of Grocery Retail Europe 2026: Margins under pressure, models in motion, April 21, 2026 | Report Books: Castaldo S., Acconciamessa E. (2026), Go to market, Il Mulino (BO) Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, Barry J. Babin (2020 - 2nd edition), “Sales Force Management”, Wiley, excluded chapters 2,8 and 9 Additional references and other resources would be suggested by the teacher during the course and provided on the moodle platform
Chi lo adotta
- Trade Marketing And Sales Management – Prof. Elisa Martinelli (canale unico)International Management – sede di Modena · Laurea magistrale (LM-77) · 2º anno · 1º semestre · 9 CFU
Programma e testi di ogni canale
Trade Marketing And Sales Management – Prof. Elisa Martinelli Canale unico
Corso di laurea: International Management – sede di Modena · Laurea magistrale (LM-77) · 2º anno · 1º semestre · 9 CFU
Il docente indica 1 testo