Corporate Communication – Statale di Milano

• The final test will be based on the material covered during lectures, including lecture slides and recommended readings, all available on the course platform (Ariel).

Argomenti del programma: The course provides students with an in-depth understanding of key topics such as organisational identity, corporate branding, strategic reputation management, and corporate brand communication. Areas covered include: · Stakeholder theory and mapping · Corporate identity · Corporate reputation · Corporate branding and brand portfolio management · Communication tools and techniques · Strategic communication planning…