Prof. Giulia Miniero

• The textbook is complemented by a selection of academic journal articles and additional readings provided during the course, which constitute an integral part of the teaching materials.

Argomenti del programma: The course examines the main theories and models of consumer behavior, with particular attention to the psychological, social, and contextual factors that shape consumer decision making. The theoretical foundations of the course are provided through a course textbook specifically designed for this course, bringing together chapters and teaching materials that reflect the topics covered throughout the semester.

• The textbook is complemented by a selection of academic journal articles, company cases, industry reports, and additional teaching materials provided during the course through the online learning platform.
• academic readings specified by the instructor for non attending students. The complete list of required materials and examination instructions will be published on the online learning platform.

Argomenti del programma: The course examines how marketing channels are evolving in response to technological innovation, digital transformation, and changing consumer expectations, with particular emphasis on retail innovation and omnichannel strategies. The theoretical foundations are provided through a customized selection of chapters from the course textbook, complemented by academic journal articles, company cases, and industry reports…