Data Mining For Business And Market Research – Bologna

• The course is supported by both the required textbooks and the teaching materials made available on the University's Virtuale platform. These complementary resources are designed to be used together throughout the course.
• additional reading material.
• Students are encouraged to prepare for each learning unit by reading the relevant textbook chapters before or shortly after the corresponding lectures.
• The recommended textbooks provide the theoretical foundations of the course, while the teaching materials available on Virtuale bridge theory and practice by illustrating how the methods are applied to real business and market research…

Argomenti del programma: This course provides an advanced introduction to the statistical and data mining techniques used for knowledge discovery from business and market research data. It combines methodological foundations with extensive hands-on applications, enabling students to develop the analytical skills required to transform complex datasets into actionable business knowledge.