Argomenti del programma: The course is about planning and organisation of events, that are analysed not only as marketing and communication tool, but also like a business activity. The first part of the course introduces the general principles, describing the market background, the different types and phases of the event, and the stakeholders involved.
Argomenti del programma: The course is about planning and organisation of events, that are analysed not only as marketing and communication tool, but also like a business activity. The first part of the course introduces the general principles, describing the market background, the different types and phases of the event, and the stakeholders involved.
Argomenti del programma: The course is about planning and organisation of events, that are analysed not only as marketing and communication tool, but also like a business activity. The first part of the course introduces the general principles, describing the market background, the different types and phases of the event, and the stakeholders involved.
Argomenti del programma: The course is about planning and organisation of events, that are analysed not only as marketing and communication tool, but also like a business activity. The first part of the course introduces the general principles, describing the market background, the different types and phases of the event, and the stakeholders involved.
Libri Universitari