Prof. Fizzah Aziz

• Supplementary slides and materials will be shared on the course platform before each session.

Argomenti del programma: Data-Driven Management explores how analytics and data shape decision-making across all major areas of business. The course is structured around 12 lectures, each dedicated to a specific functional domain, anchored by a real-world case study. A business analytics simulation on strategic decision-making is integrated in Week 6. Topics covered: 1. Microeconomics: consumer behavior and market data 2.

Argomenti del programma: Quantitative part Basic concepts of statistics Different types of data Exploratory and descriptive data analysis Linear regression model Generalized Linear Models Network analysis Natural Language Processing Scripting in R Qualitative part epistemology of social research qualitative research design data collection data analysis writing qualitative findings

• The readings listed below are provisional and are intended to provide the conceptual and analytical cornerstone of the course. Not all of the listed literature is required to be read in full; rather, it serves as the core body of reference…

Argomenti del programma: The course covers the following topics: - foundations and scope of corporate strategy; - value creation at corporate versus business level; - environmental analysis, uncertainty, and strategic foresight; - megatrends and their implications for firms and industries; - resources, capabilities, and dynamic capabilities; - diversification and corporate parenting; - vertical integration, outsourcing, and ecosystem…