Vignola – Internationalisation strategies

Libro adottato a Modena e Reggio Emilia, a.a. 2026/2027 · 1 canale

«Vignola – Internationalisation strategies» è adottato per Internationalization Strategies dal prof. Marina Vignola (International Management – sede di Modena – Modena e Reggio Emilia).

Come lo indica il docente: Vignola M. (2021), Internationalisation strategies, Create McGraw Hill, aa 2020-21 – Master degree in International Management (University of Modena and Reggio Emilia). Chapters: 1-5-7-8 Hollensen S. (2013), Global marketing, A decision-oriented approach, 5th ed. Pearson Education, Chapters: 2, 3 (NO 3.7), 6 (6.1, 6.2, 6.3) (Up-loaded on Moodle platform, Internationalization strategies). Child J., Faulkner D., Tallman S.B. (2005), Cooperative strategy: Managing alliances, networks and joint venture, Oxford, University press, Chapters: 4, 5, 6, 7 (NO 7,4); 11 (NO 11.5, 11.6 e 11.7) (Up-loaded on Moodle platform, Internationalization strategies). Additional references and other resources in support to homework and project-work activity will be suggested by the teacher at the beginning or during the course

Chi lo adotta

• Internationalization Strategies – Prof. Marina Vignola (canale unico)International Management – sede di Modena · Laurea magistrale (LM-77) · 1º anno · 2º semestre · 9 CFU

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