Suriano, S., Di Domenica, N., Fusi, M., &

• The course is primarily based on the lecture slides and materials provided by the professor throughout the semester.

Argomenti del programma: Introduction to Marketing with a Data-Driven Approach: This section introduces the fundamental concepts and methodologies required to conduct quantitative marketing analysis, emphasizing the role of data in supporting marketing decisions. Machine Learning and Deep Learning Models for Customers, Products, and Engagement: This section provides a methodological overview of the design, development, and interpretation of…