Non-Attending Students – Course handouts and a selection of books…

Libro adottato a LUMSA, a.a. 2026/2027 · 2 canali

Come lo indica il docente: Non-Attending Students: Course handouts and a selection of books from the following list will be required:: Sponsorship in Marketing: Effective Communication through Sports, Arts and Events (Second Edition), T. Bettina Cornwell, Routledge, 2020 Sponsorship for a Return on Investment, Guy Masterman, Routledge, 2007 The Sponsorship Handbook, Pippa Collett and William Fenton, Jossey-Bass, 2011 Sport Sponsorship Insights, Norm O’Reilly, Gashaw Abeza and Mark Harrison, Routledge, 2022 Sport Sponsorship and Marketing Communications: A European Perspective, Wim Lagae and Johan van den Bulck, Pearson Education, 2022 The Fundraiser's Handbook, Michael Norton, Directory of Social Change, 1996 Fundraising Principles and Practice, Adrian Sargeant and Jen Shang, John Wiley & Sons, 2010 Nonprofit Fundraising 101, Darian Rodriguez Heyman, Wiley, 2016 The Art of Fundraising: How to Get Donors to Write Big Checks, Michael Kaiser, Brandeis University Press, 2019 The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition), Kivi Leroux Miller, John Wiley & Sons, 2021

Chi lo adotta

• Sponsorship And Fundraising – Prof. Fabio Santoro (canale unico)Marketing & Digital Communication · Laurea magistrale (LM-59) · 2º anno · 2º semestre
• Sponsorship And Fundraising – Prof. Fabio Santoro (canale unico)Psicologia Sociale, Forense e delle Organizzazioni · Laurea magistrale (LM-51) · esame facoltativo

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